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The Perfect Meal

The Perfect Meal

The Multisensory Science of Food and Dining

The Perfect Meal
kategoria: Agriculture, Horticulture
autor: Charles Spence Betina Piqueras-Fiszman
wydawnictwo: John Wiley and Sons Ltd
ISBN / EAN: 9781118490822
język: angielski
data wydania: 3/10/2014
oprawa: miękka
wymiary: 17 x 24.4 x 2.4 cm
stron: 432
The Perfect Meal
cena:205,20 zł
przewidywany czas sprowadzenia z zagranicy:
około 2-4 tygodnie
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The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience.

Examples are:
* the colour of the plate (visual)
* the shape of the glass (visual/tactile)
* the names used to describe the dishes (cognitive)
* the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

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