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The New Strategic Selling

The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling
kategoria: Marketing
autor: Robert B. Miller
wydawnictwo: Kogan Page
ISBN / EAN: 9780749462949
język: angielski
wydanie: 11003
data wydania: 06/2011
oprawa: miękka
wymiary: 23.2 x 15.7 x 2.1 cm
stron: 274
The New Strategic Selling
cena:197,10 zł
czas sprowadzenia z zagranicy:
5-10 dni
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Opis produktu/serii

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing "process", Strategic SellingŽ presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic SellingŽ, into a global leader in sales and development with the most prestigious client list in the industry.

A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.

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