Relationship Marketing

Relationship Marketing

Relationship Marketing
kategoria: Marketing
autor: Martin Christopher Adrian Payne David Ballantyne
wydawnictwo: Taylor & Francis Ltd (Sales)
ISBN / EAN: 9780750648394
język: angielski
wydanie: 02002
data wydania: 30/10/2002
oprawa: miękka
wymiary: 15.6 x 23.9 x 1.5 cm
stron: 264
Relationship Marketing
cena:387,10 zł
przewidywany czas sprowadzenia z zagranicy:
około 2-4 tygodnie
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Opis produktu/serii

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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