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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Onward: How Starbucks Fought for Its Life Without Losing Its Soul
kategoria: Economics General, , General, Reference Books
autor: Howard Schultz Joanne Gordon
wydawnictwo: Harmony/Rodale
ISBN / EAN: 9781609613822
język: angielski
data wydania: 03/2012
oprawa: miękka
wymiary: 13.9 x 21.6 x 2.5 cm
stron: 368
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
cena:94,50 zł
przewidywany czas sprowadzenia z zagranicy:
około 2-4 tygodnie
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Howard Schultz po angielsku, inne książki tego autora…

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