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One Plus One Equals Three

One Plus One Equals Three

A Masterclass in Creative Thinking

One Plus One Equals Three
kategoria: Management
autor: Dave Trott
wydawnictwo: Pan Macmillan
ISBN / EAN: 9781447287056
język: angielski
data wydania: 28/07/2016
oprawa: miękka
wymiary: 12.8 x 19.5 x 2.5 cm
stron: 223
One Plus One Equals Three
75,60 zł oszczędzasz 3,78 zł (rabat 5%)
cena:71,82 zł
czas sprowadzenia z zagranicy:
5-10 dni
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najniższa cena z 30 dni: 71,82 zł

Opis produktu/serii

How do you make something out of nothing?

Up your game with this masterclass in creative thinking.

Written in Dave Trott's distinctive, almost Zen-like style, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

'Dave Trott's ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. GENIUS' Sunday Times

Dave Trott po angielsku, inne książki tego autora…

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