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Marketing That Matters: 10 Practices to Profit Your Business and Change the World

Marketing That Matters: 10 Practices to Profit Your Business and Change the World

Marketing That Matters: 10 Practices to Profit Your Business and Change the World
kategoria: Marketing
autor: Chip Conley Eric Friedenwald-Fishman
wydawnictwo: BERRETT KOEHLER PUBL INC
ISBN / EAN: 9781576753835
język: angielski
data wydania: 10/2006
oprawa: miękka
wymiary: 14.2 x 21.8 x 1.7 cm
stron: 216
Marketing That Matters: 10 Practices to Profit Your Business and Change the World
cena:94,50 zł
przewidywany czas sprowadzenia z zagranicy:
około 2-4 tygodnie
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Opis produktu/serii

Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that 'marketing' is not a dirty word it is key to advancing both the value and values of any businessThey offer a thorough and practical guide to selling what you do, without selling-out who you are. Key featuresMore and more MBAs are pursuing businesses that fuse personal values with profitability; yet, the ideas of ethics and marketing still often appear as mutually exclusive concepts. Conley and Friedenwald-Fishman show how this common misnomer can be overcome, allowing for the creation of marketing that embodies personal values rather than exploits themThrough a reader-friendly 10-key-principles format, Marketing That Matters offers tried-and-tested practical guidance and examples in a condensed format. This user-friendly guide facilitates immediate, real-world implementation, and is written for the most rapidly expanding demographic in the business world: entrepreneurs.

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