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Machine, Platform, Crowd

Machine, Platform, Crowd

Harnessing Our Digital Future

Machine, Platform, Crowd
kategoria: Literary Studies
autor: Andrew Mcafee Erik Brynjolfsson
wydawnictwo: Norton & Company
ISBN / EAN: 9780393356069
język: angielski
data wydania: 12/10/2018
oprawa: miękka
wymiary: 14,1 x 20,8 x 2,7 cm
stron: 416
Machine, Platform, Crowd
cena:83,30 zł
przewidywany czas sprowadzenia z zagranicy:
około 2-4 tygodnie
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We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.
Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

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