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Influence

Influence

The Psychology of Persuasion

Influence
kategoria: Psychology, Guidebooks
autor: Robert B. Cialdini
wydawnictwo: Harper Collins Publ. USA
ISBN / EAN: 9780061241895
język: angielski
data wydania: 02/2007
oprawa: miękka
wymiary: 13,4 x 20,3 x 2,7 cm
stron: 336
Influence
78,30 zł oszczędzasz 5%
cena:74,39 zł
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"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.