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How Brands Grow

What Marketers Don't Know

How Brands Grow
kategoria: Marketing
autor: Byron Sharp
wydawnictwo: Oxford University Press
ISBN / EAN: 9780195573565
język: angielski
data wydania: 03/2010
oprawa: twarda
wymiary: 16,4 x 23,9 x 2,7 cm
stron: 246
How Brands Grow
cena:110,50 zł
czas sprowadzenia książki z zagranicy: 5-10 dni
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Opis produktu/serii

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Byron Sharp po angielsku, inne książki tego autora