Hooked

How to Build Habit-Forming Products

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kategoria:	Management
autor:	Nir Eyal Ryan Hoover
wydawnictwo:	Penguin Books Ltd (UK)
ISBN / EAN:	9780241184837
język:	angielski
data wydania:	6/11/2014
oprawa:	twarda
wymiary:	14 x 20.6 x 2.7 cm
stron:	246

~~105,30 zł~~ oszczędzasz 5,26 zł (rabat 5%)

cena:100,04 zł

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około 2-4 tygodnie

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Opis produktu/serii

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.