A list of outcomes in every unit shows students the language and skills they will learn. Tips and advice from the Cranfield School of Management introduces an authoritative business perspective, and applies professional theory to real situations.
Business Result combines a communicative approach with authentic business material and digital multi-media, to give professional students relevant and immediate communication skills.
The course teaches a variety of general business vocabulary using authentic and up-to-date texts and engaging and motivating activities. Students then re-use and recycle these key items of vocabulary throughout the unit and the course.
Business Result also provides skills and strategies for different business scenarios, such as talking to suppliers, entertaining customers, or updating colleagues. These help students to communicate confidently in everyday situations. They focus on key expressions, and then build up to a final task in which they put the new language into practice. Language and skills practice is available through activities in the Student's Book, exercises on the interactive Workbook, and practice files on the Teacher's and Student's Websites.
Case studies with the Cranfield Expert View present profiles of genuine organisations to make the learning context more authentic. This helps students understand how they can adapt their new-found language to real working life.
Practical, functional language presented and practised in a work-related context
Real-world case studies offer authentic and engaging insights into key business issues
Commentary on each case study from the Cranfield School of Management
Support and flexibility across all five levels from the Student's Interactive Workbook, and the Teacher's DVD
Additional writing and reading materials available on the Business Result Teacher's Site