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Alchemy

Alchemy

The Magic of Original Thinking in a World of Mind-Numbing Conformity

Alchemy
kategoria: Marketing
autor: Rory Sutherland
wydawnictwo: Random House UK Ltd
ISBN / EAN: 9780753556528
język: angielski
data wydania: 13/05/2021
oprawa: miękka
wymiary: 12.4 x 19.3 x 2.6 cm
stron: 371
Alchemy
89,10 zł oszczędzasz 4,45 zł (rabat 5%)
cena:84,65 zł
czas sprowadzenia z zagranicy:
5-10 dni
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najniższa cena z 30 dni: 84,65 zł

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`A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.¿ Nassim Nicholas Taleb
Why is Red Bull so popular ¿ even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Rory Sutherland po angielsku, inne książki tego autora…

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